Why Conservatives Sell Their Wildly
Destructive Ideology Better Than Democrats
By George Lakoff and Elisabeth Wehling
Progressive America Rising via AlterNet
June 18, 2012 -Framing is (or should be) about moral values, deep truths, and the policies that flow from them.
As of their kickoff speeches in Ohio, Romney and Obama have both chosen economics as their major campaign theme. And thus the question of how they frame the economy will be crucial throughout the campaign. Their two speeches could not be more different.
Where Romney talks morality (conservative style), Obama mainly talks policy. Where Romney reframes Obama, Obama does not reframe Romney. In fact, he reinforces Romney’s frames in the first part of his speech by repeating Romney’s language word for word — without spelling out his own values explicitly.
Where Romney’s framing is moral, simple and straightforward, Obama’s is policy-oriented, filled with numbers, details, and so many proposals that they challenge ordinary understanding.
Where Obama talks mainly about economic fairness, Romney reframes it as economic freedom.
As the authors of Authors of The Little Blue Book: The Essential Guide to Thinking and Talking Democratic, here’s a discussion of Obama’s speech.
Obama began his kickoff campaign speech in Cleveland stating that he is "in complete agreement" with Romney: "This election is about our economic future. Yes, foreign policy matters. Social issues matter. But more than anything else, this election presents a choice between two fundamentally different visions" regarding economic policy.
Tags: George Lakoff